PR+ works with a wide array of clients in numerous industries. Please check out some of our projects below.
Motorsport & Automotive
Macau Grand Prix For more than 25 years, PR+ has worked with the Macau Government Tourist Office, the Macau Grand Prix Organising Committee and the Macau Government for the annual Macau Grand Prix, handling all aspects of media liaison for the event. Each year the Grand Prix is attended by over 1,000 journalists. PR+ creates, organizes and executes several media events prior and during the Grand Prix and writes and designs the official Grand Prix publications.
Formula Masters China Series Working with Volkswagen Group China, PR+ are the media consultants and content providers China and the region’s leading international junior single-seater series. PR+ has worked with FMCS since 2013.
Audi R8 LMS Cup PR+ was part of the Audi R8 LMS Cup’s debut season in 2012 and joined the series again as media consultants in 2015. Responsible for content, photography and Asia-wide media hosting, PR+ helped the first one-make championship from the brand with the Four Rings soar to new heights.
Bentley Team Absolute and Team StarChase PR+ provides tailored public relations packages and support for motorsport teams, including press releases, full press kits, media hosting and photography. We have worked with Team StarChase since 2011 and in 2015 joined Bentley Team Absolute.
Porsche Carrera Cup Asia Media consultants from when the series first launched in 2003 through the 2015 season, PR+ developed, implemented and maximized a dynamic and multi-faceted public relations campaign around the region’s premier sportscar series, generating more than US$ 11.2 million worth of editorial coverage in 2015 alone. PR+ played a vital role in increasing the series’ global television footprint and has worked on digital and media hosting projects.
Infiniti PR+ works with Infiniti’s global headquarters in Hong Kong on exciting branding and automotive projects, including three weeks of exclusive photoshoots for the Hong Kong homecoming of the Infiniti Q50 Eau Rouge concept car.
Hong Kong Classic Media consultants to the city’s debut classic car and vintage festival, PR+ generated more than US$1.2 million worth of coverage for the 2014 weekend festival that brought together 100 classic cars and bikes and celebrated the nostalgia of yesteryear.
Past projects include: Formula 1 Grands Prix (Malaysia, Singapore, Korea), CIK FIA World Karting Championships in Macau, Hong Kong to Beijing Rally, Formula BMW Pacific, FIA Asia Pacific Rally Championship, Formula Asia and the Korea International F3 Super Prix.
Sports & Consumer Lifestyle
kimrobinson PR+ managed the publicity and media relations for celebrity stylist Kim Robinson and the kimrobinson studios from 2010-2013, generating over USD 12 million worth of editiorial coverage over the three-year period. Our ongoing work included content creation, managing and answering press requests, client newsletters and launches for Hair Rejuvenation Formula, hair accessories collections and kimrobinson beauty’s debut project.
Melbourne Cup PR+ worked with the Victoria Racing Club for the Melbourne Cup’s 150th Anniversary Tour, as local media and organisation liaison. PR+ optimized partnerships with luxury brands, including integrating the Asian launch of Australian accessories brand Oroton, emphasizing the luxury elements of the Melbourne Cup Carnival.
FIVB Heroes PR+ worked with the Federation Internationale de Volleyball (FIVB) on the launch of the Heroes project at the FIVB World Grand Prix in Macau to introduce and promote the stars of the women’s game. PR+ organized several press and media events throughout the week and organized and managed an interactive fan zone.
Asia to Africa Safaris Emphasizing experience as the ultimate luxury, PR+ managed the media launch of the bespoke safari service, the first of its kind in Hong Kong.
Top Gear Live PR+ created the public relations campaign for Top Gear Live, when the live version of the BBC hit show, Top Gear, made its Asian debut in Hong Kong. With a short lead time, PR+ introduced local audiences to the show and, for expatriate fans, helped create a buzz around Top Gear Live. PR+ built up a large portfolio of press coverage worth USD 1.4 million in a four-month period.